Monday, 23 July 2012

ONLINE BUSINESS MODELS


WHAT IS INTERNET?
Internet is an information super-highway that has compressed the world into a cyber colony (i.e. village/community).
According to a recent research I did in 2008, I discovered that the volume of Internet traffic is expected to double annually over the next five years.
This statement implies that the Internet is growing so rapidly that it is becoming rarer to find a household without access to the internet.
The Internet has become one of the best ways to market your product and show the identities or character of your company. The internet is a world-wide broadcasting avenue, a medium for information dissemination and interaction between individuals without regards for geographic locations.
Several scholars describe Internet from different perspectives as it applies to them but in this book, I will describe the internet as a MARKET PLACE.
The Internet is a market place and the largest market today in the whole world with more than 5 BILLIONS WEBSITES and traffic of more than 140 MILLION PEOPLE DAILY. It is just like a normal offline market.

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